Tag Archives: law

Founders Brewing Co. Forced To Relabel Breakfast Stout In Michigan

(Grand Rapids, MI) As of August 26th, 2015, Founders Brewing Company has officially moved to relabel their Breakfast Stout…at least in Michigan, that is. The label of this ever popular beer has recently come under fire as it was discovered to not have been registered with the state for many years. This, combined with Michigan’s new law prohibiting the depiction of minors on alcoholic beverages, has led the Grand Rapids based brewery to relabeling their Breakfast Stout and removing the iconic imagery.

While craft beer advocates have been whipped into a frenzy, Founders has taken the high road with a simple post on their website reading, “The baby of Breakfast Stout is taking some time away from his crib after being booted from the label in our home state of Michigan.“ The post, along with a new baby-less label, offers a tongue in cheek response to the local law change.

The new label, by original artist Grey Christian, features a note reading, “left the crib for a bit, call me if you need me 616-522-2720.” When dialed, callers receive the message:

“Hey, thanks for calling and checking up on me. I’m currently not allowed in my home state of Michigan, so I’m hanging in the rest of the Founders distribution footprint this fall. Leave me a message to let me know how much you love double-chocolate coffee oatmeal stouts, where you’re drinking your beer, or, how badly you want me to come home. My Founders family may even use your voicemail for something fun. Maybe I’ll see you again next year. Then again, maybe not.”

While it may be some time before we see the iconic baby return to shelves in Michigan, the original label will still be shipped to all other states within the Founders distribution footprint, and it will continue to be available from September through December.

Ann Arbor Welcomes The Trolley Pub

(Ann Arbor, MI) If you love bar crawls, but hate the downtime between stops, Trolley Pub is the right thing for you. Founded in Raleigh, the Trolley Pub offers a unique experience with pedal-powered tours that allow riders to enjoy beverages between stops on a fixed route of local breweries, pubs and restaurants.

Trolley Pub launched in Ann Arbor in September 2015 after Michigan Governor Rick Snyder signed legislation to allow pedal trolley passengers to consume alcohol they bring on board earlier in the summer. The only requirement is that the operator is not under the influence and has proof of liability insurance. Local ordinances still have the power to prohibit onboard alcohol consumption, but, as of now, Ann Arbor city officials are still reviewing the matter.

Amanda Swan, Managing Partner of the new branch, is very excited to grow the business in Ann Arbor, as a new form of sustainable tourism should be highly appealing to the local community. “It will be a great fit in terms of personality,” Swan asserts. Her team is even looking into opportunities to winterize their trolleys and hopes they can have a solution ready for next winter.

The trolleys are capable of transporting up to 14 passengers and are powered by foot pedals under each of the riders, with steering left in the hands of the designated driver. Customers are allowed to bring whatever beer and wine they would like along for the ride, but liquor is not permitted. There are two types of tours available: private ones for 6-14 people at a flat rate of $375, and mixers for 1-14 people at a price of $30 per ticket. Both types of tours last two hours, and the mixers provide an opportunity for smaller parties to meet new people along their journey.