In early spring 2016, you might have heard about the revolutionary Budweiser name change. Next time you head to your local grocery store, you’ll be grabbing an ice-cold case of “America” from the back refrigerator rather than a case of Buds.
No, the name change is nothing permanent. The beloved Budweiser name will return to packages come this November, according to sources from within the brewing company.
Many have praised the Budweiser name change. Especially as we head into a heated election season, the self-proclaimed “King of Beer” takes a step toward increasing patriotism amongst it’s market. This campaign draws from recent messaging that Budweiser isn’t a beer that’s soft, it’s a beer brewed the good ol’ (American) way. Others look at the change as a fun way to experience beer drinking in the summer. The summer season typically shows a higher spike in beer sales, and this campaign is a perfect way for Budweiser to break through as a leader for the 2016 season.
Others have not been so keen to accept the Budweiser name change. Writers were quick to note that the beer giant’s patriotic efforts might not be as patriotic as they seem. Budweiser has steadily been declining in sales since the late 1980s, eventually being bought out by a large Dutch brewer, InBev. How can a European led company push so hard for American patriotism? Another opinion is that Budweiser is using the patriotic cans as a failing attempt to make macro-brews relevant in a beer market that is seemingly dominated by microbrews. In fact, most millennials claim that they have never even tried a Budweiser.
No matter your position on the matter, you cannot ignore the fact that this effort created a lot of buzz. A remaining question persists: Will you hold “America” in your hands this summer?