german drinkers

Sierra Nevada, Brauhaus Riegele Partner for New Oktoberfest Beer

Every autumn, thousands of beer drinkers across the world come together to celebrate the high holiday of Oktoberfest. Originating in 1810, Oktoberfest has become one of the largest festivals in the world with over 7,200,000 visitors in attendance and approximately 6,900,000 litres of beer being consumed over the course of the 16 day Volksfest in Munich, Germany.

While it is celebrated on a significantly smaller scale in America, the USA has become a staple celebrator in the last weeks of September with many domestic brewers making their own attempt at producing the traditional Märzen style beer. The standard of the Märzen style is so heavily scrutinized that some brewers have even gone so far as to import German grains, malts, and hops just to try and duplicate the unique amber lager. One of the more popular American microbreweries has taken things to new heights by not just importing the ingredients, but incorporating the traditional brewers themselves.

Looking to produce America’s best Oktoberfest beer, Sierra Nevada Brewing Company worked in close collaboration with 600-year-old brewery, Brauhaus Riegele to create a traditional Märzen style beer that is held to the highest standards of the German brewery. Sierra Nevada founder, Ken Grossman, said of the project, “We’re honored that Brauhaus Riegele, is kicking off this Oktoberfest collaboration with us. We’re both family owned, our children are hands on, and we share a passion for great beer. We’re aligned in so many ways, and we’re excited about the outstanding beer that’s emerged.”

Hailed as “The World’s Best Oktoberfest” by Men’s Journal, Sierra Nevada’s 2015 Oktoberfest will be the first in a line of yearly collaborations with different German breweries, and will be made available in stores throughout the month of October.

Sierra Nevada hosted a three-day Oktoberfest celebration from October 2nd to the 4th at their brewery in Chico, CA, featuring a traditional German feast, all day music line-up, and, of course, Sierra Nevada’s 2015 Oktoberfest beer!